Gucci is expanding its presence in Aruba with the opening of a new Resort Concept boutique in Oranjestad. Situated on L.G. Smith Blvd, in Renaissance Mall, the space spans over 2047 square feet and carries a wide selection comprising shoes, handbags, small leather goods and accessories.
Guests are warmly welcomed by a Geometrical pattern façade, all in marble – an antique stone that naturally reflects light onto its surroundings – and distinguished by a multi-hued geometrical motif whose veining elegantly frame the House’s logo. The design of the interiors is equally refined, as the handmade crafted marble mosaic flooring echoes the façade through its discreet palette and geometric shapes, drawing inspiration from designs found across antique historic buildings.
While soft rich fabrics in lighter tones adorn the walls, harmoniously complementing the ivory boiserie, which acts as a delicate backdrop to the items on display. The use of clean lines and an understated palette add to the environment’s polished and subtle charm.
Envisioned to make guests feel at home, the store is framed with built-in displays reminiscent of walk-in closets while newly designed racks inspired by classic brass designs gracefully accommodate diverse product categories. Gucci natural fiber armchairs are combined with velvet seating forging a connection between the House and the boutique’s location, and natural wool dyed rugs are placed throughout to create intimate corners. The aesthetic dialogue between elements drawn from different places and eras speaks to the House’s core narrative, resulting in a space that is sophisticated and surprising at the same time.
As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using sustainable guidelines and principles; monitor and promote energy efficiency.